Digital Marketing Manager
A dynamic, creative PR and digital marketing manager experienced in using leading technology and savvy marketing strategy to build comprehensive marketing communication campaigns and content. I combine the creativity of advertising and marketing with the analytical skills and technical business proficiency of an MBA.
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SOCIAL MEDIA CAMPAIGNS
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MARKETING STRATEGY & DESIGN
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COPYWRITING/EDITING
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BRAND MANAGEMENT
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SOCIAL MEDIA MONITORING
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MARKET RESEARCH
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PUBLIC RELATIONS
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DESIGN & CONTENT
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COMMUNITY MANAGEMENT
Experience
Manage social media channels, strategy, and communications for Microsoft SharePoint product group. Duties include:
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owning and driving all SharePoint social accounts including designing and developing content
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designing and implementing marcomm plans for SharePoint product, SharePoint Conference, Office and SharePoint blogs
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developing voice and marketing strategy for Yammer and Microsoft enterprise social efforts
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providing copywriting, editorial review, and moderation for Office and SharePoint blogs
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social measurement and analysis, discovering actionable marketing insights
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building various technical, Yammer, and SharePoint community relationships and promoting engagement
PR/Digital Marketing Mgr.
Microsoft. April '13 - present
Social Media Strategist.
SDL Marketing. January '13- June '13
Skills
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SM2 and NetBreeze Enterprise Social Monitoring Platforms
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HootSuite, Topsy, BottleNose, TweetDeck monitoring tools
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Microsoft SharePoint, OmniUpdate, Wix WCM Platforms
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Yammer, SharePoint, Facebook, Twitter, Google+, LinkedIn, YouTube, Swipp, Pinterest media channels
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Bit.ly, Ow.ly, MSFT.it customized link shortners applications
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Wordpress and Telligent blogging tools
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Microsoft Office Suite, Excel PivotTables, SharePoint, Lync, OneNote, Outlook, SkyDrive Pro, Microsoft Web App tools
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Adobe inDesign & Photoshop,
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HTML, Some JavaScript
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SPSS Statistical Software
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Google Analyticals
2010 - present
2010 - present
Develop unique marketing content and strategies for SM2 social media monitoring tool. Duties include:
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creating original and valuable social media content and thought leadership pieces on Social Intelligence
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using SM2 and other social media monitoring tools to “listen” to scan environment and industry trends
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translating market and industry research into business intelligence and strategy through data analysis
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providing copywriting and editing for blogs and social media posts targeting SMBs (small-medium businesses)
Marketing Specialist.
Pepper Consulting Group. May '09- January '13
Oversee marketing efforts for an HR firm reliant upon accuracy and effectiveness. Responsible for:
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designing and developing marketing communications campaigns for the organization
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managing and monitoring social media, website content and design client materials
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monitoring and analyzing market information for strategies, insight, and relevant info
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creating workshop assessments, marketing materials, and workbooks
Marketing Graduate Asst.
University of Toledo. August '10- May '12
Provided Public Relations/Marketing support and strategy under the Vice President for Student Affairs. Responsible for:
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managing UT Divisional social media, including website, blogs, Facebook pages, and other avenues
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creating and executing university marketing and communication campaigns
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drafting press releases, speeches, internal/external emails, promotional materials and flyers
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developing Divisional assessment materials, crisis management strategies, and university programs
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assigning projects to student workers and provide supervision
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assisting in administrative coverage and secretarial duties
Freelance Digital Marketer.
April '09- August '11
Create and/or edit text for websites, flyers, newsletters, advertisements, and social media. Responsible for:
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working with clients to understand and create text that conveys the company’s message and goals
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developing IMC campaigns for small and medium-sized businesses
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created YMCA & JCC of Greater Toledo Board of Trustees materials
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designed and developed Huntington Center of Toledo’ “First in Line” campaign
Education
University of Toledo. MBA
August '10 - May '12
Major in Marketing. Minor in Finance.
GPA: Dean's List.
Western Michigan University. BA
August '06 - May '10
Major in Communication. Minor in Marketing.
GPA: Honor Role.
Professional Development
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Yammer Power User Training
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Reimagine SharePoint Development webinar series
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Yammer Working Social Tour
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NetBreeze and SM2 Social Report Manager Training
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CapSim: Capstone business simulation
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Comp XM business leadership simulation tools
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Exceptional Customer Service Workshop, Fall 2010,
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University of Toledo-Harvard Business Publishing, Global Supply Chain Management Simulation
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Harvard Business Publishing, Supply Chain Coursepack
Achievements
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University of Toledo, Master’s Business Administration, Dean’s List
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Created “Shifting Paradigms: Higher Education as a Business,” the featured presentation at the 2012 NASPA National Convention
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Created “Redefining Service in Higher Education,” a featured presentation at the 2011 NASPA Region IV National Convention
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Awarded Public Relations Graduate Assistantship
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University of Toledo, Division of Student Affairs.
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Writing: Wrote The Adventures of Sir Les, a copyrighted children’s play. Performed at schools and public libraries in Southeastern Michigan by Twice Upon a Time Theatre Project and The Magenta Giraffe Theatre Company.